AI is transforming marketing at breakneck speed. From generative tools that draft entire ad campaigns to chatbots handling customer queries, it’s natural to wonder whether human roles will even exist ...

Throughout the past few years, I’ve observed that many people in the marketing world have moved past their initial worries about AI. A common theme I’m hearing these days? It isn’t that AI will take ...

AI is being rapidly implemented, but that doesn’t mean it’s being used effectively. The current lack of clear benchmarks and data about AI usage has meant that everyone has been operating in the dark.

How consumer trust in AI marketing is shaped by culture, transparency, and emotion, and what brands need to get right in different markets. This edited excerpt is from Ethical AI in Marketing by ...