Playtika‘s Jelly Button studio has expanded its casual game portfolio with the launch of Merge Stories. The free-to-play mobile game is a new title that uses the popular “merge” mechanics where you ...

The hypercasual game genre is both growing and evolving. Gamers are naturally attracted to the accessibility of traditional hypercasual games, which have an easy-to-understand core gameplay loop and ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook For many gamers, an Xbox Game Pass membership is synonymous with owning an Xbox console. However, ...

It’s no secret that hyper-casual gaming is one of the most popular genres of mobile game. The simple mechanics and accessibility make the genre ideal for a variety of gamers, whether they’re looking ...

The Wall Street Journal has an interesting report on a new “YouTube Playables” feature that it says is currently in testing. Google recently killed off one YouTube-adjacent gaming service, Stadia, but ...

Casual games dominate mobile installs with 74% of midcore installs coming from ads in casual games. Hyper-casual games contribute 29% of installs across all genres while puzzle games account for 37% ...

Bank of America upgraded Duolingo Inc (NASDAQ:DUOL) to Buy from Neutral, saying the market underestimates the company’s appeal as an entertainment product and its ability to grow beyond language ...

The hypercasual games market share has shrunk by almost 20% percentage points in the past year, but hybrid casual games are on the rise, according to a report by mobile growth acceleration platform ...