Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

Super Bowl LX is just around the corner, and that means companies will be spending big bucks to make sure their brand is the ...

Every company wants its ad to be known as one of the best Super Bowl commercials of all time, but not every advertiser is up to the task. Far from being just a football game, the Super Bowl has ...

Super Bowl LIV is here. And what's the best part about the Super Bowl? The commercials. WWE superstar John Cena agrees. "I'm one of those guys who really looks forward to the commercials," Cena told ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial. Anheuser-Busch has won Ad Meter 14 times – the most of any company – ...