You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems ...

This sponsored post is produced in association with Citrix GoToWebinar. The power of online connectivity has empowered a new generation of marketers to evolve beyond their old fire-and-forget roles ...

“Content is king” used to be a popular phrase. But as it began to die out from marketing seminars and blogs, content—ironically—became more important than ever. This especially applies to sales. Most ...

Too many brands neglect their marketing funnels and miss sales opportunities. At SMX Next, Andrea Cruz shows how marketers can improve their funnels with actionable content. Many brands struggle to ...

Every marketer should live by the funnel. After all, why are we producing content? To generate leads, drive sales, and build authority. But those things will happen only if the marketing funnel is ...

Even with all of the growth that has taken place in the industry, some marketers still struggle when it comes to justifying the ROI of content. A common misconception, and one that continues to ...

What is a content marketing funnel? Customers don’t just purchase a product straight away. If they did we’d all be out of a job. There are several stages of consideration customers go through before ...

With all the hype surrounding the phrase “content marketing” these days, it’s easy to forget what content marketing actually is - namely, using various forms of (mostly) digital content to educate and ...

Crafting a brilliant luxury content marketing funnel that resonates with ultra-high-net-worth individuals (UHNWIs) can work to take them on a seamless journey from awareness to retention. Joanna Lewis ...

In my role as managing director of the digital marketing agency Louder.Online, I've had a front row seat to hundreds of content marketing programs. I've seen the very good — and the very bad — and one ...