B2C marketers do not know how good they have it. Although the definition of "the modern consumer" is always changing—and marketers are forced to change along with it—B2C marketers have a vast array of ...

No one enjoys reading direct marketing copy, they just want to find out what you are selling or offering as quickly as possible. Don’t make the reader work to find out what you want, place all the key ...

As B2B teams plan for 2026, CTV presents both upside and risk depending on goals, timelines and internal readiness. The post ...

AUSTIN, Texas, June 05, 2025 (GLOBE NEWSWIRE) -- Vereigen Media, a trusted leader in B2B demand generation, proudly announces the launch of its newest initiative: Direct from the Source. A thought ...

Experts believe a new data regulation law will be introduced between 2014-2016, which will change direct marketing from an opt-out system to an opt-in rule. The existing directive will be replaced by ...

Traditional direct mail is still an important means of communication among B2B marketers, and industry experts are seeing signs of its resurgence as a lead gen tool. This is due to marketers seeing ...

President at Thought Transformation, working with companies to align sales with tactical marketing for repeatable revenue. Todd and Charlene sat in their company conference room at opposite ends of a ...

Direct marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again. Have you spoken to a Gen-Z or Millennial marketer (like ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Paula Chiocchi is CEO of Outward Media, Inc., a leading provider of multi-channel marketing data that drives business growth and success. Almost everyone has an address and almost everyone also has an ...