Stanford professor Bob Sutton is a chivalrous guy. Every so often he takes up his lance to defend the honor of one defamed. The name of the slandered is “brainstorming.” Sutton’s long-running defense ...

According to research, in group brainstorming, people have a tendency to forget their own ideas, before they can even voice them. Moreover, their thoughts get derailed as more dominating voices ...

The art of generating ideas is hard to master. Companies typically use group brainstorming, a technique that, somewhat surprisingly, just isn’t very effective. It’s true. According to a handful of ...

(By Randy Lane) Group brainstorming has long been a staple for radio shows, podcasts, sales teams, and marketing teams to generate innovative ideas. Major corporations the world over use it to create ...

Ideally, brainstorming occurs when you put a bunch of great minds together in a room, they bounce ideas off one another and come up with even greater ideas. Or that's the way it's supposed to work.

Over dinner a couple months ago, one of my friends said he needed some help coming up with a name for a new website. He told me a bit about the site and asked if I could help think of something over ...

'Brainstorming ' is a meeting method designed based on the idea that 'the best and radical ideas come from free questions, not the way of thinking to come up with answers.' Hereen Qumsieh, who runs ...

Much literature on group brainstorming has found it to be less effective than individual brainstorming. However, a cognitive perspective suggests that group brainstorming could be an effective ...

From the classroom to the office, brainstorming has become a familiar practice as a way to generate innovative and creative ideas. Which is great – except it doesn’t work, according to a new study.

This post was originally published on the ooomf blog. Over dinner a couple months ago, one of my friends said he needed some help coming up with a name for a new website. He told me a bit about the ...