Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back ...

Human behavior is endlessly fascinating. We all walk around with our own quirks and habits, often unaware of just how similar or different we might be from others. You might be surprised to learn just ...

Tech leaders detail overlooked human behaviors that undermine organizational cybersecurity, from verification lapses to ...

My mentor, EG Orren, once told me that all human behavior is based on the triangle. We seek pleasure. We avoid pain. We strive to conserve energy. I found this simplification of human behavior both ...