Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. LinkedIn was originally created as a platform for professionals to connect through social ...

LinkedIn is now offering a free marketing certification program that anyone can take to become an accredited LinkedIn marketing expert. This program is for professionals who want to show that they not ...

You can outsource anything these days. With experts available globally for every niche and every budget, it might not be the best idea to be the jack of all trades and master of none. Nimble ...

LinkedIn has acquired Drawbridge, a well-funded San Francisco-area startup that uses artificial intelligence to learn more about customers and target audiences. In a blog post, the Microsoft-owned ...

Social media marketing offers businesses an opportunity to find and communicate directly with their target audience. LinkedIn, in particular, provides business networking features that can help ...

LinkedIn — the Microsoft-owned social platform for those networking for work or recruitment — is now 21 years old, an aeon in the world of technology. To stay current with what the working world is ...

Think LinkedIn is just for business networking and job hunting? Think again. The platform is a great destination for both of those things, no question, but it’s also a smart place to focus at least ...

Designed to facilitate professional connections, LinkedIn Ads can be one of the best platforms in your marketing arsenal – if you know how to use it. Why should you advertise on LinkedIn? The platform ...

LinkedIn has revolutionized business networking, transforming it from conference room handshakes to strategic digital relationship-building. Whether you’re seeking new clients, strategic partners, ...