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Local TV Is Finally Ready To Go Programmatic
After years in development, a programmatic solution for buying and selling local linear advertising is finally ready to launch. “We have a newly formed partnership with ITN that is going to change the ...
Local TV stations are a crucial resource for keeping tabs on news, weather, and sports in your neighborhood. If you’ve cut the cord and no longer have access to cable, you may be a bit lost when it ...
As broadcasters push to end ownership caps that they contend has hurt their competitive position, new data from Guideline provides some depressing details on just how much the local TV ad spend has ...
Gone are the days when you could only watch TV by adjusting the "bunny ears" antenna to pick up your local stations. Now, with all the digital streaming services and subscriptions, it's easy to assume ...
Long a safe haven due to a reliable stream of retransmission fees and advertising dollars, local TV news stations are now facing a stark message as their industry faces the same financial pressures as ...
Gray Media and the E.W. Scripps Co., two of the largest U.S. owners of local TV stations, have engineered a swap of stations in five small and mid-sized markets. The move will create new duopolies, ...
NEW YORK—Consumers of local broadcast news continue to deem it as a valuable source of information—whether it’s political races, local sports teams or weather—regardless of accessing it on their TVs ...
Across the country, the kinds of budget cuts that have decimated newspapers over the years are now slicing into local TV news stations. A trend of TV news layoffs “is only just the beginning,” one ...
Aspiring media mogul Byron Allen sold off 10 local TV stations for $171 million as his struggling company unwinds its portfolio. Allen Media Group — which owns The Weather Channel — sold its ABC, NBC, ...
Local stations are continuing to push to reclaim the 10 p.m. hour from broadcast networks, a top industry exec said Wednesday. Mike Hayes, President of Hearst Television, was asked during a panel ...
“Kevin and I have come into your homes for decades — nearly 37 years for me,” Patrece Dayton, a news anchor in Terre Haute, Indiana, told viewers on Friday in front of a box of tissues. “And more than ...
YouTube TV‘s millions of subscribers could lose Fox News, FS1, local Fox TV stations and more as soon as this Wednesday if the Google-owned video service can’t reach a deal with Fox Corp. The current ...
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