Event planners help individuals, organizations and businesses host events by taking responsibility for all of the activities associated with the events. To market your event-planning business, you ...

Business leaders recognize the value of handshakes and face-to-face conversations, as nearly 80% of event organizers identify in-person events as their organization’s most impactful marketing channel.

Spend on experiential marketing is up as brands respond to consumers’ growing appetite for real-world experiences. But leaders at Snap, Eventbrite, PepsiCo and Live Nation tell us there is much more ...

RainFocus™, provider of the next-generation event marketing platform, today released its 2026 B2B marketing forecast, a ...

I’m a huge advocate of events. The influx of digital communications solutions like video conferencing, messaging apps and social platforms has made face to face interactions a rare commodity. There is ...

Events such as exhibitions and seminars are an important marketing tool for small businesses, enabling you to communicate with customers and prospects in an environment that you control. To create a ...

Event marketing has changed substantially over the last two decades. It’s now a more important component of digital marketing than ever before and thoroughly embedded in the martech stack. Just look ...

Influencer events have emerged as a game-changing marketing strategy. Once seen as a trendy buzzword, these events have solidified their place as a cornerstone of modern marketing campaigns, driving ...

The latest Institute of Practitioners in Advertising (IPA) Bellwether Report for Q4 2024 shows that UK companies are cautiously getting back on track with their marketing budgets. After hitting pause ...

A year-round programme of B2B-dedicated annual events. This is the largest B2B events programme of its kind in the world, and provides valuable opportunities for you and your team to get out of the ...