Since founding Zen Media in 2009, I’ve tracked marketing trends, made predictions, and helped businesses adapt to an ever-evolving landscape. While 2025 brings new shifts, some core strategies remain ...

Ideally, sales and marketing work in harmony in a virtuous cycle: Businesses with symbiotic sales and marketing teams see stronger campaigns, faster growth and high profitability. However, these teams ...

Emotional storytelling creates deep connections that foster trust, loyalty, and community. Your brand’s origin, values, and customer success stories should be central to your marketing efforts.

Beauty brand Ulta found itself apologizing Monday for a tragic gaffe. (Brian Cassella/Chicago Tribune/Tribune News Service via Getty Images) Ulta Beauty is proving that representation and revenue go ...

Customer-Centricity: It should revolve around the customer, addressing their needs, pain points, and buying behavior. Goal Orientation: Specific, measurable, achievable, relevant, and time-bound ...

Learn effective strategies to sell life insurance online, generate quality leads, and increase sales. Optimize your website and master digital marketing today.

Tim Boyle, CEO, highlighted the company's return to growth in North America and continued momentum in international markets. He noted inventory reduction by 7% and highlighted the success of the ...