What makes a political ad effective? Are positive campaign ads better than negative ones? Should ads be more or less pushy? According to new research, the answer to all of these questions is a ...

Every four years, U.S. presidential campaigns collectively spend billions of dollars flooding TV screens across the country with political ads. But a new study co-authored by Yale political scientist ...

The following excerpt is from Perry Marshall, Keith Krance and Thomas Meloche’s book Ultimate Guide to Facebook Advertising with guest writer Ralph Burns. Buy it now from Amazon | Barnes & Noble | ...

Commercial messages everywhere and advertising aren't new in e-commerce and retail stores. But 2022 was the year when paid persuasion invaded more places consumers shop. Charging money to influence ...

TV advertisements have a greater emotional effect on users, suggesting advertising over that medium may make a stronger impact in influencing their buying decisions, says IDC. According to a recent ...

Ninety-five percent of reviewed apps for children ages 5 and under include at least one form of advertising, a new study finds. Researchers found play was frequently interrupted by pop-up video ads, ...

Every four years, U.S. presidential campaigns collectively spend billions of dollars flooding TV screens across the country with political ads. But a new study shows that, regardless of content, ...