Many advertisers might think that it would be great to only have to pay for impressions that convert. While this sounds well and good on the surface, conversions are a poor advertising-currency choice ...

There are many utterly incredible anime that have not received the widespread recognition they deserve. Several otherwise amazing anime have suffered from insurmountable production issues or a lack of ...

Advertising is hard. Launching a successful campaign in market requires a near-perfect confluence of brand strategy, media planning, and creative execution. Advertising can be thought of as a series ...

Snap reported weak Q2 results, with poor advertising revenue growth leading to a significant stock price decline. While Snap attributed weakness to market conditions, there appears to be ...

Shares in Meta, Alphabet, and other firms reliant on digital ad money dipped following Snap's historically low Q3 revenues growth. Reading time: Reading time 2 minutes 2022 is going from bad to worse ...