Answer-first content, structured data, and authority signals shape AI-driven search. This 90-day plan explains how to put ...

For years, SEO has been a game of attracting clicks. But as Google’s AI Overviews and other generative AI search features become more sophisticated, we’re witnessing a shift: fewer users clicking ...

Search behavior no longer follows a single pattern. Users still rely on Google results, but they also ask questions in AI-powered tools that summarize answers instead of listing links. This shift ...

Now that AI search is dawning over the horizon, people are predicting the end of SEO and a decline in web traffic. And there’s good reason for people to think that way. Surely that’s not good for ...

SEO vs. GEO. AI Mode expands. AI Overviews kill clicks. Goodbye, num=100. These were among the most popular and biggest SEO ...

I hate to be the bearer of bad news, but you’re not getting your clicks back. Today, your customers can discover, decide and often convert without visiting your website. Google, TikTok, Instagram, ...

The debate around reported no-click or zero-click search behavior has fueled business speculation around the value of referral traffic from search engines. If an online search doesn't result in a ...

These five words from Michael King‘s SMX Advanced presentation on “the end of SEO as we know it” have really stuck with me since I watched his excellent presentation earlier this month. On the surface ...

Google's John Mueller said that no, clicks on newsletter emails do not help your SEO or help you rank better in Google Search. He did add that "it's good to have multiple separate sources of traffic ...

Does your marketing strategy include search optimization? If not, your business is invisible to people searching online. That's a big mistake, especially when you consider that there are tens of ...