A study conducted by Opera Mediaworks has revealed that shorter mobile video creative - at six to eight seconds - is the optimal length for branding campaigns, delivering on average 36 per cent higher ...

In an age of shrinking attention spans, short-form video has become one of the most effective and versatile ways to reach audiences. While business-to-business companies might think this format is ...

In an age where digital noise is overwhelming and attention spans are increasingly fragmented, one medium is rising above the rest: video. Whether it’s a 10-second TikTok clip, a concise product demo ...

Video content is everywhere, but SEO-savvy short-form videos are rare. Thanks to platforms like TikTok, Instagram Reels and YouTube Shorts, these bite-sized videos, typically 15 seconds to two minutes ...

Video is a powerful component of an intelligent content mix. Today, as digital trends evolve, brands are investing further in video assets to drive experiences that are more dynamic for their ...

In the ever-evolving landscape of social media, TikTok has emerged as a powerhouse for content creators and brands alike, with its vast user base and dynamic algorithm. To stand out and boost ...