The platform also expanded subscriptions and rolled out generative AI tools, new AR lenses, and upgrades to its commerce, ...

Snapchat has launched a new iOS app and web tool called Lens Studio, making it much easier for everyday users, not just professionals, to create their own AR filters, also known as Lenses. These new ...

Snapchat adds custom AI Lens creation tools, expanding generative AI features for users and creators as competition intensifies.

Ibukun Ogundare is a seasoned writer and researcher with extensive experience in cryptocurrency, fintech, stock markets, and financial markets. Her recent venture into tech journalism reflects her ...

Snapchat launched its new mobile Lens Studio app. For years, creating custom filters required a computer setup, some technical know-how, and patience. This new iOS-exclusive app alters that ...

At the 2024 IAB NewFronts event on Wednesday, Snapchat announced a series of new augmented reality (AR) and machine learning (ML) tools designed to help brands and advertisers reach users on the ...

Snapchat on Wednesday announced the launch of a new Snapchat+ tier called “Lens+.” The new tier costs $8.99 per month and, as its name suggests, is centered around giving users access to exclusive ...

Snapchat parent Snap has recently unveiled new AI-powered AR experiences within the popular social media app set to transform 'what's possible in augmented reality' and revolutionize how users ...

As Snapchat continues to expand the utility of its augmented reality Lens technology, the social-media company has announced its first Lens designed to scan the surface of the moon as part of an Xbox ...

The brand is using the technology to promote its new X2 model, allowing Snapchat users to interact with a virtual 3D version of the car as they would in a garage showroom. BMW said in a statement that ...

Lens Plus costs $8.99 per month and lets users play around with exclusive Lenses and AR games. Lens Plus costs $8.99 per month and lets users play around with exclusive Lenses and AR games. is a news ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Disney and Snapchat have teamed for a multichannel ...