Twitter owner Elon Musk's campaign to rebrand the bird-themed social media platform to X is well underway — but trademarking the new brand and protecting it from legal challenges may be a bumpier ...

Twitter is now called X, and it’s causing some commotion. Since launching 17 years ago (nearly to the date at the time of writing), Twitter has been adorned with a blue bird. Now, it’s a rather ...

Forbes contributors publish independent expert analyses and insights. News and opinion about video games, television, movies and the internet. Twitter has undergone a transformation the last two years ...

Social media is having a crisis of identity. In the 15 months since a change of ownership rocked the foundation of Twitter—now confusingly rebranded X—competitors have scrambled to rekindle the allure ...

Twitter has removed the iconic bird logo and adopted ‘X’ as its official logo. This move comes after Elon Musk announced the change over the weekend. The change is already live on the website. Notably ...

On Monday, Elon Musk replaced Twitter’s blue bird logo with an X. Musk had teased the new logo over the weekend, tweeting: “ soon we shall bid adieu to the twitter brand and, gradually, all the birds.