USP stands for Unique Selling Point (or a Unique Selling Proposition – both mean the same thing) and it’s a crucial part of any business. Think about it, what makes you buy a Coke instead of a Pepsi, ...

Your unique selling proposition is what sets your business apart from its competitors and helps it stand out in the market. Your unique selling proposition (USP) is what sets your business apart from ...

The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition Before you can begin to sell your product or ...

PCCA, a leading supplier of pharmaceutical ingredients, announced today the U.S. Pharmacopeia (USP) has verified SuspendIt® — adding to its growing family of proprietary compounding bases that have ...

Ashley Deland is an award-winning business consultant & owner of Deland Marketing, recognized as winning Business Elite’s 40 Under 40. All brands face competition in the market. Consumers are savvy ...

PCCA, a leading supplier of pharmaceutical ingredients, announced today the U.S. Pharmacopeia (USP) has verified SuspendIt(R) -- adding to its growing family of proprietary compounding bases that have ...