Word of Mouth Marketing (WOMM). Isn’t this really the original social media platform? I grew up with the famous Faberge commercial that showed a woman who “told 2 ...

We’ve all done it as far back as we can remember. “I saw a great movie last night.” “You’ve got to try our new favorite Italian restaurant.” Or “See these shoes? They're the most comfortable shoes ...

Think about it. What makes you decide to try a new restaurant, see a particular movie, read a novel? Is it because you saw an ad, or because a friend-someone you trust-recommended it? The whole ...

Word of mouth marketing (WOMM) has been one of the primitive promotional ideas practiced by marketers. This is based on the principle of pull marketing, where one good review by a customer leads to ...

We live in a world of communication clutter. From the internet to endless TV commercials, newspapers, magazines, signage, the inside and outside of buses—ads are everywhere. But consider: What makes ...

Word of Mouth Marketing is not new, but its popularity is rapidly on the rise. Marketing is embracing content coming from grassroots messengers or “people like me,” who create and distribute content ...

Ninty-one per cent of B2B purchasers said that WOMM – word of mouth marketing – is the most important influencer in their buying process. And what's more, getting your customers to do your marketing ...

Often people use these terms interchangeably. However the two are fundamentally different concepts. WOM is the natural voice of the consumer and some WOM exists naturally for most products and brands.

For hundreds of years, word-of-mouth marketing (WOMM) has shaped our buying choices, whether it’s for a new car, restaurant picks, or software providers. It’s not surprising that you and your friends ...