If you have started a company or have an existing business with ambitions of growth, you need customers. That includes both new and existing customers and with ever-increasing distractions, it is an ...

Consumers are very skeptical; therefore, only buzz and word-of-mouth can lend credibility. A company marketing manager should ask himself or herself: "How can I improve the chance of a customer ...

We’ve all done it as far back as we can remember. “I saw a great movie last night.” “You’ve got to try our new favorite Italian restaurant.” Or “See these shoes? They're the most comfortable shoes ...

Word-of-Mouth - We all agree that word-of-mouth marketing—also known as buzz marketing—can be a powerful component of anyone's marketing plan. Of course, wielding it effectively can be tricky.