LEGO Just Announced Its Biggest Innovation Since the Minifig

LAS VEGAS, NEVADA – JANUARY 05: Julia Goldin, Chief Product & Marketing Officer, the LEGO Group on stage during the LEGO ...
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Lego introduces its 'biggest innovation' since the minifigure in 1978

The toy company said that the SMART Play system encourages social play among kids, with interactive elements that respond to ...

Lego launches ‘biggest innovation in decades’ with electronic smart bricks

Advanced electronics built into new bricks and figures can detect how they move and respond with light or sound effects ...

Iconic children's toy brand goes high-tech to bring creations 'to life' without screens

LEGO introduces revolutionary screen-free SMART Play technology at CES 2026, bringing interactive sounds and lights to ...

Lego unveils its most ambitious product in 50 years to fight screen addiction

Lego Group, the world’s largest toymaker, has launched a direct attack on screen time, unveiling a new interactive platform ...
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First look at the world’s largest Legoland resort built with 85 million bricks

A colossal Lego figure, named Dada, greeted visitors to the newly opened Legoland resort in Shanghai. Dada, who stands at over 26 metres (85 feet) tall, is a fittingly huge welcome to the resort - ...