YouTube will soon be limited to running pre-roll adverts that last for a maximum of five seconds, but it’ll only take effect in Vietnam.

It's a familiar bugbear. There you are, watching a nice, long YouTube video, when an ad — usually with a stock soundtrack of a jangly ukulele and a glockenspiel — annoyingly rams itself somewhere ...

That is no longer the case. For months (updated), YouTube has been including pre-roll advertisements on selected videos, including this BBC segment, featuring a 15-second video advertisement that ...

Correction: YouTube has contacted us to provide a correction to this article. The figures that they have gathered indicate that 30% of users watch the pre-roll ads that are shown on YouTube, not skip ...

Fast food chain Burger King wanted to reach its target audience, young males, with pre-roll YouTube ads, but knew the ads weren't well-liked by that demographic. To help overcome the problem, Burger ...

Completion statistics for YouTube pre-roll ads are grim, to say the least. A study from research firm MetrixLab in April 2013 found 94 percent of pre-roll ads getting skipped after the first 5 seconds ...

YouTube creators won’t be able to individually select if pre-roll, post-roll, skippable, and non-skippable ads appear in new videos. YouTube creators won’t be able to individually select if pre-roll, ...

While YouTube watchers sometimes groan at pre-roll, ad agency VML worked with the Australian police to create a digital video advertisement that actually makes the world a better place. As a part of ...