This bowl season, consumer brands have embraced overt-the-top fun, turning games into carnivals of grocery store staples.

Various food aid and distribution organizations are seeing an increased community need for food. More than 50 food drives were recently organized to support the Sheboygan County Food Bank. The food ...

(WXYZ) — Students at Birmingham Covington School spent weeks collecting cereal boxes to support Forgotten Harvest, and their efforts paid off in a big way. I ...

Do you remember racing your siblings to the kitchen to dig through the cereal box for a toy? Those vintage cereal box prizes might be worth a cool mint today. The launch of cereal box prizes excited ...

A woman wants Post Consumer Brands to fork over $5 million because, she alleges, her Honey-Comb cereal box had fewer servings than expected. In documents obtained by Complex, the New York-based woman ...

ROSWELL, Ga. — What started as a simple idea to give people the breakfast of champions turned into a cereal-ously inspiring act of kindness at Blessed Trinity Catholic High School. In preparation for ...

Alex Ovechkin is no stranger to cereal. His first signature cereal, Ovi O’s, debuted in 2019, a year after he led the Washington Capitals to the team’s first Stanley Cup title. Ovi O’s came in a red ...

Decades ago, singles were printed on cereal boxes as cutout prizes. Now, a dedicated few are working to save these cardboard treasures from extinction. Decades ago, singles were printed on cereal ...

When Jalen Hurts heard he was named Super Bowl LIX MVP, the Philadelphia Eagles' quarterback's immediate response was, "Super Bowl champ." Now, Hurts will grace the iconic orange box of the "Breakfast ...

Philadelphia Eagles Quarterback Jalen Hurts is tush pushing his way into grocery stores as he has been named a "Wheaties Champion," and he will grace the cereal's iconic box on a limited-edition that ...